Jenna

does

Research

So you can make decisions.

My research means you place user needs at the heart of your business, so you can launch, iterate, grow or pivot. With confidence. I deliver consultancy quality without the fat overhead.

ABOUT ME

Oh, hi Mary

I’m T-Shaped. I have a deep research vertical but my tentacles reach into every type of decision making you need to make. Be it product design, user experience, service, marketing or strategy. 


My superpower is making sense and finding patterns in the mess that is qual data. I take your questions about your users & customers, answer them leanly and drive design and strategy decisions at pace. More

“Jenna is a totally brilliant researcher - she’s thorough, smart and great fun to work with. Jenna helped us uncover hugely valuable insights at Otta that are going to save us ££ in the long run”

SARAH DONOHOE. HEAD OF MARKETING, OTTA

“Jenna is simply OUTSTANDING at what she does. I really mean that…Jenna's insights are so clear, compelling and well-founded, allowing the whole team to race in the right direction.

RACHEL CARRELL, CEO, KORU KIDS

“The results blew me away; they were so much more than just UX research. I have read many research reports in my industry, yet Jenna uncovered insights I had never heard or seen before.”

FELIX WETZEL, VICE PRESIDENT OF PRODUCT MANAGEMENT, CIELO

EXPERIENCE & IMPACT

  • I led the discovery research, value proposition and service design for an innovative business model of childcare that grew to £1 million GMV in less than 2 years from a standing start.

  • I have been instrumental in helping Wonderbly shape and grow their product portfolio, via consumer insight. Going from one smash-hit book to being an e-commerce superstar with revenue surpassing £30 million.

  • I led user research at Bulb at a time of hyper-growth, prioritising projects so that it served 15 product squads (and counting, there was a new one every week!), whilst keeping the research team lean and nimble.

  • Delivered deep qualitative insight fast and lean, enabling Otta to confidently plan a two year marketing strategy fuelling growth and to step confidently, saving mega-bucks on creative agency missteps.

  • By engaging with them one to one over the first few weeks of exposure, I tracked how pioneering longevity and health App, Humanity landed with the first twelve users. I undertook continuous research with cohorts onwards as the app grew to a million users, enabling the design team to step deftly with every feature release.

  • Using insight directly from care users, I counselled the team through the business decision-making and launch of the MVP for a new model of care provision.