A brief history of Jenna

I began my career as a pioneer of service design working at the coalface of the NHS to evangelise for the user and design around their needs. My projects paved the way for the design thinking approach Government now takes across all its public services. Something for which I am deeply proud. 

Meanwhile I honed my research craft running insight & trend studies for massive global brands. I learned to see around corners and uncover breakthrough insights that fuel growth - for example, making Gatorade the fastest growing innovation-driven brand in the Pepsico portfolio.

I moved into tech to lead research for some of the UK’s fastest growing start-ups. I learned to deliver research lean, work hand-in-hand with product teams at pace and help businesses pivot on insight faster than you can say “retro”. 

I’ve been side-hustling as an independent since 2018 and have glowing recommendations from some leading founders and product supremos

You can see my work & projects in more detail in my portfolio