Services
User Research
Understanding people every which way
Qualitative and quantitative insight gathering through interviews, focus groups, contextual enquiry, card sorts, diary studies and tree-tests to help you iterate product, define features or drive growth.
Discovery Research
Got a blank sheet of paper? Love that.
I can design research that helps you understand user needs, trends and competitive positioning to define clear opportunity space for your product or brand.
Value Proposition & Business Design
Who, what, where, how, why?
I can use insight to help craft a value proposition and bring that to life (and test it) through online assets so we can iterate it till it hums. I recently did the d.MBA - a mini MBA for designers to solidify my business design skills.
Surveys
Tick, tick, boom
Need the solidity of a foundation of quant? Fast and affordably, I can spin up a survey to help you size opportunities, understand the prevalence of behaviours and attitudes and get you those insight nuggets that help you to just know.
Personas
Well, archetypes.
Bad personas are useless but a well grounded meaningful segmentation of your users can help guide decision after decision.
Product-Market Fit
Left a bit, right a bit
I can help design and iterate product, testing it with users to get the best possible platform for growth.
Upskilling non-researchers
Give a man a net and all that
I believe in the democracy of research and love training non-researchers to confidently approach user interviews, so that a researcher isn’t always needed to have user insight flowing in.
Design Sprints
Ready? Go.
I’ve planned and led several Design Sprints and can get you from 0-60 with new ideas faster than you can say Friday.
Establishing research practice & operations
Easy when you know how
I’ve been the first researcher at several start-ups and can set up the practice, including building research operations. I can advise you as you get established and grow a skilled team and practice of customer and user-centricity.